It is not a secret that SEO is a good way to market your business. It allows you to attract leads straight to your website, which means increased revenue for your company. The importance of online SEO is obvious, but let’s get into the nitty-gritty of why it’s one of the best online marketing strategies out there.
- Thousands of people search in Google every second
When you implement online SEO into your marketing strategy, you are marketing your business to thousands of people — 67 thousand every second to be exact. When you use SEO to market your products and services, you make your company offerings available to an expansive user base, which gives you a higher chance of attracting interested customers and making more conversions. Without SEO, it’s unlikely that your target audience will ever see your website, let alone purchase your products.
- A lot of people ignore paid ads
Although some paid ads provide a great way to advertise your business, nearly 80 percent of users ignore paid ads that appear in search results. That means you have a better chance of someone clicking on your website if it shows up organically in search. Ranking organically means that your website shows up as a result below the paid ads on a results page. You don’t have to pay a single penny to appear in search results organically, but you do need a solid SEO campaign.
- Companies implement SEO more than ever
If you want to stay ahead of your competition, SEO is a must. In fact, 61 percent of companies said that their biggest priority for 2018 was to grow their SEO campaigns. That’s a high percentage, which means if you don’t opt for an SEO campaign, your business will likely fall behind in search. Your business will become overshadowed by companies that do have SEO, so it’s extremely important to have a strong campaign in place.
- SEO boosts conversions
In comparison to traditional marketing, the conversion rate of SEO is extremely high. Traditional marketing strategies typically see a conversion rate of 1.7 percent, while SEO provides a conversion rate of 14.6 percent. That’s a huge difference and perfectly illustrates why SEO is one of the best marketing strategies out there.
- Local SEO is tremendously effective
If you’re a local business, SEO is something that you should add to your marketing strategy without a doubt. After users make a local business search, 88 percent of them will call or visit the business that they found and chose within 24 hours. The catch is, you must show up highly in search engines for local searchers to find you, and the only way to do so is to implement a strong local SEO strategy.
Ambitious Web Design is the Tulsa SEO company you need. They have been in business since 1999 and are the Tulsa SEO experts. Give them a call today and discover what they can do for your business. You’ll be glad you did!